Seven-yr-vintage startup RUSSSH, which began with taking challenge requests over the cellphone, is almost the Dunzo of Mumbai with its shipping service. Now, it wants to amplify to other metros.
Back in 2012, whilst RUSSSH commenced as GetMyPeon, it turned into the most effective errand-running and shipping service in Mumbai. That running errands for random humans can be an actual commercial enterprise became a singular concept for India on time. Founder Bharat Ahirwar pooled in Rs 20,000 from his savings and began taking orders via calls, emails, and later, through social media.
There was no internet site, which appeared alright because GetMyPeon changed into completing just about 8 tasks an afternoon at Rs one hundred in line with the request. From selecting up groceries and taking an automobile for servicing to dropping a person at the airport, the startup was helping Mumbaikars carry out their each day chores.
“At that time, we were competing with regular maids, watchmen, and workplace boys. We stated we could do those obligations better because we had educated and straightforward errand boys who understood the urgency and confidentiality of the duties,” Bharat tells YourStory.
Phone orders to on-call for concierge app
About three years on, in 2015, GetMyPeon rebranded itself as RUSSIA. It additionally obtained a seed investment of $250,000 from undisclosed angels. A website was observed because the startup realized it had to “start shooting information” approximately customers. As greater orders flowed in, RUSSSH stepped up its delivery fleet. It also expanded its variety of responsibilities and started servicing Navi Mumbai and Thane, in conjunction with Mumbai.
In 2016, it rolled out a cellular app, which becomes the need of the hour. Bharat says, “From taking orders at the phone to processing them on an app, we had to trade the entire way we had been doing commercial enterprise.”
And for the exact motive.
“When we commenced in 2012, errand-running turned into unparalleled. In truth, we had people calling us and asking us what an ‘errand’ supposed. It took us a long time to persuade them that errands and day by day obligations might be outsourced to trained executives. But around 2016, ‘errand’ changed into a commonplace phrase, and those understood the concept.”
So, what sincerely modified that helped familiarise Indians with errand-going for walks?
One word: Dunzo.
How Dunzo verified the mission control area
The Bengaluru-based non-public project management carrier, founded in 2015, had picked up large buzz in the domestic startup environment. Dunzo allowed people to create ‘to-do’ lists and helped them accomplish their tasks with their fleet.
Everything from choosing and dropping respectable documents to solving a tap to handing over a party dress at short notice and more, Dunzo had come as a messiah within the lives of busy Bangaloreans. But, what Dunzo also managed to do become crack open the market for on-call concierge offerings.
And Bharat, without problems, recognizes that. He states,
“Before Dunzo, investors had been no longer genuinely sure approximately this area. They notion errand offerings might come and move and weren’t keen to take bets. But now the perception has changed, and common reputation has grown.”