ITP Media Group has entered the fast-growing $140bn global gaming market with the release of its brand new division, ITP Gaming.
The new business enterprise – with 16 dedicated groups of workers operating in Dubai, Riyadh, Mumbai, London, and New York – will recognition on dealing with large scale gaming occasions, representing gaming publishers and influencers, and developing new multi-language video games.
Ali Akawi, CEO of ITP Media Group, stated: “The release of ITP Gaming is one of the maximum thrilling new ventures the group has undertaken within the last twenty years. As with the launch of our influencer advertising business enterprise ITP Live two years in the past, our assignment is to dominate the regional market and set up a strong international footprint. We will deliver the most important gaming tournaments in the international to the most important viable Arabic target audience, bringing players and publishers collectively.”
There had been over 2.Three billion game enthusiasts international in 2018, spending $137.9bn on gaming, consistent with the Global Games Market Report. Mobile gaming stays the most significant area, accounting for $70.3bn of sales and growing at 25 according to a cent 12 months.
Akawi delivered: “Given the region’s high telephone penetration charges and excessive velocity telecom infrastructure, we expect that the cell gaming marketplace by myself in this place can be worth $3bn with the aid of 2020. That makes this one of the maximum dynamics and quickest growing sectors to enter. With a attain of over 50 million through the one hundred manufacturers already below the ITP Media Group umbrella, we have already got instantaneous get entry to millions of game enthusiasts right across the Middle East.”
ITP Media Group first entered the gaming marketplace in early 2018 while ITP Live ran influencer campaigns for manufacturers such as Spiderman, PlayLink, Fortnite, with greater than 42 nearby gaming influencers. In June 2018 it prepared the Dubai Summer Surprises Gaming Challenge with PlayStation Middle East and renowned YouTuber, KSI. Then in November, ITP Live partnered with Epic Games to formally launch Fortnite Season 6 inside the Middle East with international gamer Ali-A and a bunch of nearby gaming superstars.
In the coming weeks, a string of recent projects may be introduced, including partnerships with the biggest names in the regional and international content material introduction, and the status quo of the first ever Arab Gaming League.
ITP Gaming may be showcasing its plans at the Digital Gaming Conference, taking region on 5-6 March at Riverland, Dubai Parks & Resorts.